Nobody Thinks About Health Care Until They Need It!

Television campaign depicts this belief

People normally don’t think of health care until they, or a loved one, are forced to think about it in a time of crisis. This thinking led the creative team at St. Claire Group down the development path of a series of spots focused on the reality that at some point in time, all of us will need to access health care in some form.

Alexian Brothers Health System, located in suburban Chicago, allowed St. Claire Group to develop the concept of Imminent Health. The creative strategy centered on groups of people in various, real-life scenarios, and the realization that within those groups there were individuals who would experience a health condition in the future that would require care.

You can view this campaign in the Portfolio section of the site, or just click here.

St. Claire Group is currently working with Alexian Brothers Health System to create a series of spots that resolve the health condition of one of the individuals in each of the previous spots… check back to see this campaign soon.